to Scotland's year-long series of homecoming events, set a new attendance record over its four days with 176,522 people coming through the gates at the Royal Highland Centre, Ingliston, Edinburgh. The figures far exceeded the previous record set in 2006 by over 15,000 and the 2009 attendance was 15,496 more than last year's 161,026.

Show Manager David Dunsmuir said of the promotional ads run on RURAL TV, its web site and other outlets, "With increased exposure on television, the show once again re-inforced its position as one of Scotland's top events. There may be a recession out there, but we

are obviously offering something that's in demand, both by the farming and the general public."

Since launching in the UK in March of 2009, RURAL TV has solidified its place as the world's rural channel, offering innovative programming specific to rural, farming and equestrian lifestyles. In addition, the channel has earned a dedicated following for the variety of country music and entertainment programmes it currently offers, nearly exclusively, to the UK and Europe.

RURAL TV helped the Royal Highland organisers deliver the central messages of the show, including broader marketing for Scotland's Homecoming events. "We worked with the show's promoters to cut and air compelling adverts that spotlighted the best aspects of the Royal Highland, as well as focusing on the unique features of the local agricultural community ," said Dan Kripke, VP and General Manager for RURAL. "Our channel is unique in that it is able to effectively deliver innovative and unique programmes of broad interest to a core audience. RURAL TV caters directly to the rural world and provides the perfect platform for delivering strong advertising messages to the heart of the rural community."

RURAL TV, is available in the UK on Sky 279 and Freesat 403. The channel has begun airing promotions for their next event, the Royal Show, running July 7 to 10 at Stoneleigh Park in Warwickshire. For more details, please visit: www.ruraltv.tv.