HTA extends its mystery shopper service
21/02/2008
| The HTA is to extend its mystery shopper service in 2008 so that retailers can choose to make use of the service in any month of the year. The service is also extended to suppliers and manufacturers so that they can monitor product placement in stores. A well-established tool used across
all retail sectors, mystery shopping provides an objective assessment of customer service. Last year over 70 HTA member outlets signed up for the mystery shopper service, run by Amber Arch, and were visited in April, June September and December. The overall results reveal a reassuringly high level of customer satisfaction across the country with an average score of 75% and the best performing stores receiving scores in the 90s. averaged 70%. See notes to editors for further information. |
